Streaming News for Week of October 30th 2023
Twitch News
Twitch has introduced two new optional custom perks for creators, allowing them to offer Sub Only Discord Channels and Merch Discounts to their subscribers. These additions don’t bring new functionality but provide a way to showcase what creators are offering to their audience.
During a recent discussion, Dan Clancy addressed the challenges faced by Twitch’s communication strategy over the past five years and emphasized the need for improvements in this area.
Dan Clancy also revealed that Twitch was on the verge of announcing something related to AV1 at Twitchcon. While this development won’t have an immediate impact on revenue sharing, it holds promise for the future.
In a surprising move, Twitch’s Chief Marketing Officer announced that Twitchcon 2024 will not take place in Las Vegas but will be hosted in California instead.
Twitch recently released its Transparency Report for the first half of 2023. Creators might have noticed changes in their revenue, as Twitch briefly updated the dashboard with an indicator to highlight revenue-related issues, which have now been resolved.
Amazon has expanded its self-service advertising for Twitch, making it accessible to all brands selling on Amazon in the USA, potentially paving the way for broader access to advertising on the platform.
Twitch is focusing on Brand Safety measures, which includes the use of AI for detecting violations. A separate article delves into how Twitch manages the delicate balance between users and advertisers, though it may require a subscription to access.
Streaming Industry News
Mykhailo Fedorov, a representative of the Ukrainian government, is urging companies such as Twitch, Epic Games, Roblox, and others to discontinue their support for payment processor Xsolla. He alleges that Xsolla’s services indirectly aid the Russian military.
Truffle, a prominent player in the streaming industry, is currently exploring innovative methods for crediting content that is reacted to in real-time, potentially revolutionizing the way content creators are recognized.
Reports suggest that Spotify is set to reduce the royalties paid to less-popular artists, a decision that is likely to stir debate within the music streaming community.
Notable figure Simon Cowell has thrown his support behind a new streaming platform named Lounges.TV, signaling a potential shift in the streaming landscape.
During the GamesBeat Next event, discussions revolved around the pivotal role that content creators play in shaping the future of the gaming industry.
TikTok is expanding its testing of 15-minute videos, allowing creators more time to engage their audience and share content.
In a special offer, any Twitch Partner who streamed Ark: Survival Evolved between 2021 and October 15, 2023, is eligible to receive a complimentary copy of Ark: Survival Ascended, demonstrating the platform’s support for its content creators.
